Open daily 9 to 6 214 E Route 66, Williams AZ (928) 555 0143
Mother RoadMercantile
Greetings from

MOTHER ROAD MERCANTILE

Route 66 General Store Williams, Arizona

Souvenirs, turquoise, drinks, and a little roadside magic, right on Route 66.

Visit Us See What We Carry
Storefront sign glowing at golden hour
The shop on the Mother Road Williams, AZ
Our Story

A family trading post on the Mother Road

Mother Road Mercantile started the way the best road trips do, with a wrong turn and an empty tank of gas. Our family set up shop right here in Williams, the very last town to say goodbye to Route 66 before the interstate came through.

Step inside the old trading post and you will find shelves piled high with souvenirs, hand crafted turquoise jewelry, prickly pear candy, and treasures gathered from all across the high desert.

So take an exit, stretch your legs, swap a story at the counter, and take a little piece of the Mother Road home with you.

A friendly welcome at the trading post counter
Williams, AZ
What We Carry

See what we carry

A little bit of everything for the road ahead, gathered from local makers and the far corners of Northern Arizona.

Shelf of Route 66 souvenirs
No. 01

Route 66 Souvenirs

Shot glasses, magnets, and mugs stamped with the famous shield.

Turquoise jewelry display case
No. 02

Native American Jewelry & Crystals

Turquoise, silver, and polished stones from local artisans.

Wall of vintage tin signs
No. 03

Vintage Tin Signs

Old gas and soda signs for the garage, kitchen, or workshop.

Local honey and snacks display
No. 04

Local Honey & Snacks

Desert wildflower honey, prickly pear candy, and road trip snacks.

Postcard and patch rack
No. 05

Postcards & Patches

Greetings from Williams, ready to mail or sew onto your jacket.

Handmade gift table
No. 06

Handmade Gifts

Small batch goods made by hands right here in Northern Arizona.

Soda fountain and ice cream counter
No. 07

Cold Drinks & Ice Cream

Glass bottle sodas, root beer floats, and hand dipped cones.

Rack of road maps and travel guides
No. 08

Maps & Travel Guides

Fold out road maps and guides for showing the Mother Road.

From the Road

Postcards from Williams

A few snapshots of the shop, the town, and the open road that brings everybody to our door.

Neon shop sign glowing at dusk
After dark on Route 66
Inside the trading post
Come on in
Open road outside of town
The open road
Visit Us

Pull off the highway and say hello

You will find us right on the main drag in downtown Williams, a quick stretch from the depot.

Visit 214 E Route 66
Williams, AZ 86046
Hours Open daily
9 to 6
Call (928) 555 0143

Free parking out front, clean restrooms, ice cold sodas, and friendly dogs always welcome.

Get Directions
Find the shop Route 66